Marketing calculators
10 free calculators for paid media, acquisition, conversion, revenue, and budget planning.
This hub is built for marketers, founders, media buyers, ecommerce operators, and agencies who need quick answers without digging through spreadsheets or thin calculator pages.
Use these tools to calculate core marketing metrics like CPC, CPM, CTR, ROAS, CAC, CPA, conversion rate, break-even ROAS, revenue per visitor, and ad budget requirements, with formulas, examples, and plain-English context.
Start here
New to marketing metrics or not sure where to begin? These pages are the clearest starting points for traffic cost, engagement, efficiency, and conversion performance.
CPC Calculator
↗Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.
CTR Calculator
↗Calculate click-through rate from clicks and impressions to see how often people act after seeing an ad, email, or listing.
ROAS Calculator
↗Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.
Conversion Rate Calculator
↗Calculate conversion rate from conversions and total traffic so you can see how efficiently visits turn into leads, signups, or sales.
Popular calculators
These are the calculators many teams will use most often for day-to-day performance checks, profitability review, and planning.
CPC Calculator
↗Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.
CPM Calculator
↗Calculate cost per 1,000 impressions so you can measure how expensive visibility is across display, video, social, and awareness campaigns.
ROAS Calculator
↗Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.
CAC Calculator
↗Calculate customer acquisition cost from marketing spend and new customers acquired so you can see what it really costs to add one customer.
Break-Even ROAS Calculator
↗Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.
Ad Budget Calculator
↗Estimate the ad budget needed to hit a target number of conversions at a target CPA before you launch or scale a campaign.
Planning and target-setting
These calculators help you work backward from targets and thresholds. Use them for forecasting spend, setting guardrails, and checking whether campaign goals look realistic.
Break-Even ROAS Calculator
↗Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.
Ad Budget Calculator
↗Estimate the ad budget needed to hit a target number of conversions at a target CPA before you launch or scale a campaign.
CPA Calculator
↗Calculate cost per acquisition from ad spend and total acquisitions so you can see what each lead, signup, or purchase is costing on average.
What you can calculate here
Paid media metrics
Work out traffic and visibility metrics like CPC, CPM, and CTR.
Acquisition economics
Measure efficiency and profitability with ROAS, CAC, CPA, and break-even ROAS tools.
Planning and revenue
Estimate budget needs, conversion performance, and revenue per visitor more quickly.
How to use this site
Pick the calculator that matches the question you are trying to answer, use values from the same date range, and keep your reporting assumptions consistent.
Each calculator includes the formula, a worked example, and interpretation notes so you can check the math quickly and decide what to review next.
Paid Media Metrics
Use these calculators to understand traffic cost, visibility cost, and engagement efficiency across ads, campaigns, and channels.
CPC Calculator
↗Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.
CPM Calculator
↗Calculate cost per 1,000 impressions so you can measure how expensive visibility is across display, video, social, and awareness campaigns.
CTR Calculator
↗Calculate click-through rate from clicks and impressions to see how often people act after seeing an ad, email, or listing.
Acquisition Economics
These tools help you evaluate marketing efficiency, customer acquisition cost, lead cost, profitability thresholds, and campaign sustainability.
ROAS Calculator
↗Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.
CAC Calculator
↗Calculate customer acquisition cost from marketing spend and new customers acquired so you can see what it really costs to add one customer.
CPA Calculator
↗Calculate cost per acquisition from ad spend and total acquisitions so you can see what each lead, signup, or purchase is costing on average.
Break-Even ROAS Calculator
↗Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.
Conversion & Revenue
Work out how efficiently traffic turns into conversions and revenue with practical funnel and monetization metrics.
Conversion Rate Calculator
↗Calculate conversion rate from conversions and total traffic so you can see how efficiently visits turn into leads, signups, or sales.
Revenue Per Visitor Calculator
↗Calculate revenue per visitor to see how much value each visit generates on average across all of your traffic.
Budget Planning
Use planning calculators to estimate spend requirements and turn performance goals into simple budget scenarios.