marketing calculator hub
Free marketing calculators with formulas, examples, and practical context
My Ad Metrics is a focused launch set of 10 free calculators for marketers, founders, media buyers, ecommerce operators, and agencies who need fast answers to common ad and acquisition questions.
Calculate CPC, CPM, CTR, ROAS, CAC, CPA, conversion rate, break-even ROAS, ad budget, and revenue per visitor with pages that include the formula, a worked example, and clear interpretation notes.
Built to answer the full question
Each calculator page is built to do more than return a number, with formula context, examples, and practical interpretation.
Fast enough for real work
Use these tools to check spend, efficiency, conversion performance, and planning assumptions without opening a spreadsheet first.
Made for operators
Helpful for paid media teams, founders, ecommerce brands, agencies, and small teams running acquisition.
Start with the essentials
If you are new to marketing metrics, start here first. These calculators cover traffic cost, engagement, ad efficiency, and conversion performance.
CPC Calculator
↗Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.
CTR Calculator
↗Calculate click-through rate from clicks and impressions to see how often people act after seeing an ad, email, or listing.
ROAS Calculator
↗Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.
Conversion Rate Calculator
↗Calculate conversion rate from conversions and total traffic so you can see how efficiently visits turn into leads, signups, or sales.
Featured calculators
These are the calculators most teams reach for first when reviewing traffic cost, acquisition efficiency, and budget decisions.
CPC Calculator
↗Calculate average cost per click from ad spend and total clicks so you can judge how expensive traffic is before looking at conversions or revenue.
CPM Calculator
↗Calculate cost per 1,000 impressions so you can measure how expensive visibility is across display, video, social, and awareness campaigns.
ROAS Calculator
↗Calculate return on ad spend from revenue and ad cost so you can see how much revenue each advertising dollar is producing.
CAC Calculator
↗Calculate customer acquisition cost from marketing spend and new customers acquired so you can see what it really costs to add one customer.
Break-Even ROAS Calculator
↗Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.
Ad Budget Calculator
↗Estimate the ad budget needed to hit a target number of conversions at a target CPA before you launch or scale a campaign.
Planning and target-setting
Use these calculators when you need to work backward from goals, guardrails, and profitability targets before launching or scaling a campaign.
Break-Even ROAS Calculator
↗Calculate the minimum ROAS needed to break even from gross margin before you decide whether current campaign performance is actually sustainable.
Ad Budget Calculator
↗Estimate the ad budget needed to hit a target number of conversions at a target CPA before you launch or scale a campaign.
CPA Calculator
↗Calculate cost per acquisition from ad spend and total acquisitions so you can see what each lead, signup, or purchase is costing on average.
Browse by category
Browse the launch set by the kind of question you are trying to answer.
Why this site exists
Many marketing calculator pages online are too thin, too noisy, or too aggressive with ads. My Ad Metrics is being built to stay clean, fast, and actually useful.
Instead of giving you only a number, each calculator is designed to help you understand the formula, review a worked example, and see where that metric fits into broader marketing performance.
The goal is to make common marketing calculations easier for founders, performance marketers, ecommerce operators, agency teams, and anyone who needs a quick answer without opening a spreadsheet first.
The public launch stays intentionally focused on the core calculators most teams use regularly for paid media, acquisition, and planning decisions.
Frequently asked questions
A few quick answers about what is live and how the site works.
What is My Ad Metrics?+
My Ad Metrics is a free marketing calculator site built to help marketers, founders, ecommerce operators, and agencies check core ad and performance metrics quickly.
Which marketing calculators are available here?+
The current public launch includes 10 calculators: CPC, CPM, CTR, ROAS, CAC, CPA, conversion rate, break-even ROAS, ad budget, and revenue per visitor.
Are these calculators free to use?+
Yes. Every public calculator on My Ad Metrics is free to use and built for quick planning, analysis, and scenario testing.
Who are these calculators for?+
They are useful for paid media teams, ecommerce operators, founders, agencies, and small businesses that need quick, practical answers to common marketing questions.
Are the results exact?+
No. Calculator outputs are simplified estimates based on the values you enter. Real-world performance can vary because of attribution settings, reporting differences, margins, refunds, traffic quality, and other business factors.